At the urging of his young son Jay, a newspaper boy, Ed Phillips starts Ed Phillips & Sons, a wholesaler of candy, newspapers and magazines.
After two successful years, the company begins expanding throughout Wisconsin.
The 21st Amendment ends Prohibition and within months Phillips becomes the exclusive distributor for Hiram-Walker and Schenley, two of the largest distillers.
A Phillips salesman develops a recipe for peppermint schnapps. Phillips Peppermint Schnapps becomes an immediate success as America's first schnapps brand.
Phillips becomes America's largest independent distributor of wines and spirits and one of the strongest regional spirits brands in the country.
American GIs, returning from Europe after WWII, help to introduce Americans to a new spirit: vodka, Phillips becomes the best-selling vodka in the Upper Midwest.
Phillips pioneers another category with a highly successful line of flavored vodkas.
Phillips begins its first large-scale advertising effort with outdoor billboards and print advertising in Look and Life Magazines.
Phillips launches its "Enjoy in Moderation" campaign—a sentiment that is still imprinted on every bottle of every Phillips brand.
Phillips introduces America's first Cinnamon Schnapps.
Phillips introduces America's first Root Beer Schnapps.
UV Vodka depletes 7,000 cases on its way to 1.5 million.
Phillips launches Phillips Union Whiskey, a blend of Kentucky Bourbon and Canadian Whiskey.
Phillips launches Prairie Vodka, a farm-crafted, certified organic vodka
Phillips vodka begins shipping internationally.
Phillips adds an aged rum and mezcals to their product portfolio.